Ten Things You Should Do To Make Your Website Optimized For Humans and Search Engine Spiders!

I came across this article which i find very interesting for all webmasters improve their websites especially those who are beginners in online business.

I have made mentioned in my previous post that keywords is important. Keywords are the means by which your customers find you and the first step towards identifying the right keywords is knowing your target market.

If you are done finding the keyword research, here are 10 things you should do to make your website optimized for humans and search engine spiders!

Improve Web Page Titles and Remove Duplicates

Look through your web pages. How many of them have no titles or titles that are too generic / duplicates? There are software that can generate a list of all titles and description tags . Simply type in a URL to get a list of the titles and description tags of every page linked from that URL. It just takes a few minutes! Modify your titles to include important keyword phrases and get rid of duplicate titles.

Improve The Web Page Headings

Do the same with your web page headings. Use a good page structure that includes , , tags. Don't over use the h1 tag. Make sure that the headings are natural and contain the important keywords if relevant. Simply don't stuff keywords into headings.

Check Web Page Copy

Use keyword phrases in your web page content. Keywords when used properly as part of web page text can really increase your traffic from long-tail keyword searches. However, don't over-stuff keywords and make your web pages spammy.

Make Effective Use of Anchor Texts

Use keywords in link texts (anchor text). Replace the links that say click here to more relevant ones that have the keyword in it, if possible. Use good anchor texts even if you are linking to pages on your own sites (internal links) . You can quickly get a list of all anchor texts used in any web page with a single click after entering the URL!

Create Good Alt Tags for Images

Use keywords for image tags (img alt tags). Many images may not even have an alt text. Look through your web pages and add them wherever possible. The "Anchor" tab in the lower panel will display links with an image as IMG [Anchor Text]

Check Your Competition

Do a Google / Yahoo / Live search for the keywords and then study the top competitors. Improve your products, services and web pages based on your research. The blog post linked above has some tips. Find and research your competition.

Write Articles or Blog

Write an article that contains some of the important keyword phrases and post it to your blog. Don't have a blog? Start one. If you don't want to mess with technical things you can easily start a blog by signing up at Blogger or Typepad.

Start a PPC campaign

Start a Pay Per Click campaign and Bid on the keyword phrases. Create new Adword groups if required. Make sure that your landing pages have good quality score before you create new ad-groups.

Learn From Your Log Files

Study your log files and pick all the long-tail keyword phrases used by your visitors. The advantage of studying long-tail keywords is that the intention behind the search is more easy to understand. Do you think your product or service can help such visitors? Optimize your web pages so that you offer what they are looking for.

Get Inbound Links

Try and convince others to link to your web pages using relevant anchor texts. While this may not be always possible, you can and should ask your affiliates and friends to use relevant and useful keyword phrases while linking to you.

Here is a free software program that will help you generate ideas of keywords. These will help pick more keywords. You basically put one keywords and it comes out with all kinds o keywords phrases that were searched on for the pay per clicks.

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Why Creating a "Target Market Snapshot" Will Help You Develop Better Performing Web Pages

A very common question we get asked is... How do I know which keywords to target?

Keywords are the means by which your customers find you. So, knowing your target market is the first step towards identifying the right keywords.

Do you know who your ideal customer is?

Perhaps you do... Do you take that into account when you create and plan your website marketing strategy?

Here is a simple tip...

Create a snapshot view of your ideal customer. Always keep it handy and make use of it whenever you do any keyword or SEO research.

Here is what you do...

• Write down the description of the product / service including the customer problem the product attempts to solve.

• Define the market, including the demographics

• List the direct and indirect competition.

• The basic sales plan - How are you going to reach the customers
  

• List the top sales implementation plans you will be executing. Take a hard-copy print of everything.

Try and think like your customer and check if your web page headlines and copy makes sense.

What Next?

Create a list of 10-20 keyword phrases that relate to your product or service. Make other lists containing the top competing URLs and web page titles for these keywords.

Check if your own web pages contain these keyword phrases. These should be in page titles and the main headings. Modify your web pages accordingly or create new pages. Make sure that your web pages answer the questions your customers may have about the problem your product/service will solve.

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