Thursday, January 15, 2009

Learn How To Create a Powerful Web Page Headlines


Your web page headline is the most important factor that determines if your site visitor stays or bounces away. A compelling headline will have him or her wanting to read more. An uninspiring headline will cause him or her to immediately go away!

But how do you write a good headlines? The truth is, powerful headline creation ideas are all around you. It is very easy to improve your existing headline to one that really works! Here are the simple tips:
  • Before you decide to change your headline, you should determine the target market the headline is meant for.
  • Write down the most powerful benefit your product or service offers. Think your product has too many benefits? Learn about the different types of headlines to decide which benefit should be highlighted in the headline.
  • Be specific and avoid generality. A headline that says some thing very general is not going to attract any one because they would have seen it all before. There should always be a unique or specific benefit mentioned in the headline.
  • A headline should make the reader want to continue. Create multiple headlines and do an A/B test to find the best one. Then create new ones and try to beat the old headline.

11 Types of Sales and Marketing Headlines

Here are the simple yet effective different types of headlines you will normally encounter in sales and
marketing. Use this list to decide what benefit should be highlighted in your web page headlines and how!

A. Headlines that enumerate a list (People like to read lists!)
  • Five ideas to improve your ----
  • Top Ten Reasons To ...
  • Four Things You Absolutely Must Know To ....
  • Ten Reasons Why ---
B. Headlines that ask about a problem the reader will identify with
  • Do you suffer from ...?
  • Are you threatened by ...
  • Do you often find yourself struggling...
C. Headlines that offer to teach you or make you an expert
  • Learn How To ...
  • Discover The Top ...
  • A Guide To ...
  • Every Thing You Wanted To Know About ...
D. Headlines that offer to reveal secrets
  • They Tried To Ban This ...
  • Secrets Uncovered ...
  • Exposed For The First Time Ever ...
  • The Real Secrets To ...
  • The Ugly Truth Behind ...

E. Headlines offering instant gratification
  • Instantly Transform ...
  • Instant Strategies To Create ...
  • You Can Do This In Five Minutes ...
  • Get An Instant 35% Boost ..
F. Headlines offering to simplify things
  • Simple Ideas To ...
  • This is Not For The Experts ... ...
  • For The Rest Of Us ...
  • Any One Can Do In Their Spare Time!
G. Headlines announcing something
  • Releasing Shortly...
  • Announcing The...
  • Now Available For The First Time ...
  • Offer Closing Soon ...
H. Headlines that offer a guarantee
  • .... 100% Money Back!
  • Guaranteed To...
I. Headlines that contain a testimonial
  • I started using ...
  • The results have been fantastic ...
  • I could never believe ... ...
  • Amazing!Thank You ....
J. Picture / Graphic Headline
  • Screen shot with a caption, Illustration etc. Use this if a picture is more likely to immediately grab the attention. However you will still need a compelling sub-heading orcaption.
K. Headlines that shock
  • No examples! Just read a tabloid!
Apply the above tips in creating your blog titles and see how is the result in page ranking. Keep posted with my marketing tips and strategies blog and there will be a lot more to post for the improvement of our blog's page ranking and increase traffic.


freemoneysite February 13, 2009 at 11:39 PM  

wow very impressive post are you a marketing graduate you sound one,keep posting this kind of stuff you'll be rewarded in the long run goodluck

Alexei Zoubov May 10, 2009 at 2:47 PM  

Good! There is also an ebook on this issue.
I myself had a post on effective headlines, in a somehow sarcastic way:

PHP Programming July 6, 2009 at 7:44 PM  

Good to see that you have nicely categorized the different types of headlines.Thanks for the post!!

Website development company August 21, 2009 at 4:07 PM  

A good headline is essential for any website.Thanks for elaborating on the techniques.

jim@Yoga marketing September 2, 2009 at 7:01 PM  

this is great to read it. its really important to a perfect headline. thanks for sharing.

website design company September 8, 2009 at 3:26 PM  

Headline for me is always the most powerful weapon to grab the eyeballs of the readers.So that needs to be done with a lot of care.

Amrita October 24, 2009 at 7:15 PM  

Well, you have wonderfully tabulated every point.
Thanks for sharing those points. :)

Online Shopping Cart Website Design February 17, 2010 at 9:14 PM  

A title should be declarative and should make a bold statement; it’s should be simple and clear. Titles that are too long, no matter how witty and clever, get passed over.

Web Hosting UK April 1, 2010 at 3:34 AM  

A good headline is often the only factor that determines whether or not an article on your blog will be read.

The Best of Buffalo May 26, 2010 at 11:42 AM  

This is so great tips. I learned the different ways to create a powerful headline to my blog. Thanks for sharing, I never thought a great headline will attract more readers.

Domain name registration June 18, 2010 at 6:23 PM  

Thanks for sharing this point, powerful post and article headline is very important in write up. It attrack readers to your post or article, if you are the type that does not care about your tittle or headline, it better to start learning how to improve on your tittle or headline in other to reduce the rate of bounce in your blog and website.

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Juana Gillum - Make Me Money August 20, 2010 at 9:57 AM  

Great article. Thanks for the practical suggestions on writing these headings! I will be adding this article to my favorite resources so that I can use the advice on my web sites.

Another place I love to go for headline inspiration is Yahoo's homepage. I think that their headlines are always compelling.

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Hm, these tips are really useful. I've recently started a blog of my own (about my personal thoughts, ideas, interests) and I was thinking about making it more interesting, capturing the readers' attention right from the home page. I think I will use your post as a guideline! Thanks for sharing it!

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To attract attention a headline has to connect with the reader's concerns or interests and has to provoke curiosity – leave the reader wanting to know more.

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Seo Training Institute January 27, 2012 at 7:16 PM  

thanks for the nice post,
We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.
An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

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