Tuesday, January 27, 2009

Why Creating a "Target Market Snapshot" Will Help You Develop Better Performing Web Pages

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A very common question we get asked is... How do I know which keywords to target?

Keywords are the means by which your customers find you. So, knowing your target market is the first step towards identifying the right keywords.

Do you know who your ideal customer is?

Perhaps you do... Do you take that into account when you create and plan your website marketing strategy?

Here is a simple tip...

Create a snapshot view of your ideal customer. Always keep it handy and make use of it whenever you do any keyword or SEO research.

Here is what you do...
  • Write down the description of the product / service including the customer problem the product attempts to solve.
  • Define the market, including the demographics
  • List the direct and indirect competition.
  • The basic sales plan - How are you going to reach the customers
  • List the top sales implementation plans you will be executing. Take a hard-copy print of everything.
Try and think like your customer and check if your web page headlines and copy makes sense.

What Next?

Create a list of 10-20 keyword phrases that relate to your product or service. Make other lists containing the top competing URLs and web page titles for these keywords.

Check if your own web pages contain these keyword phrases. These should be in page titles and the main headings. Modify your web pages accordingly or create new pages. Make sure that your web pages answer the questions your customers may have about the problem your product/service will solve.


17 comments:

Vinay Rai January 27, 2009 at 9:02 PM  

very well said my site is top of Google search for some combination of keywords , but when I found out these keywords are hardly searched over the internet at all.

jabaz007 January 30, 2009 at 4:11 PM  

your suggestion are really useful for companies / individual promoting online business.

brochure design services June 13, 2009 at 7:56 PM  

Using the right keyword is very important.I work as an SEO and i know the value of keywords very well.Lovely points you have mentioned.Ideal for the ones starting out.

Gold Bullion August 8, 2009 at 10:30 AM  

Using target keywords to optimize a website is good.I know a lot of companies that specializes in SEO.By the way,your tips are useful.Thanks.Keep it up.

Website design September 1, 2009 at 6:50 PM  

This snapshot idea will work well i believe.Thanks.

Gold November 25, 2009 at 1:22 PM  

Knowing the current situation of the stock market is crucial especially if you have stocks invested in it. It is better to be up to dated to the situations so that you could know the actions to be taken if some changes in the stock market occur as to secure your stocks to lose. Today, the stock market is unstable so we need to be vigilant to the current market conditions.

FreeSoft June 5, 2010 at 5:41 PM  

Good idea to start a business, You can try having a very scarce funds for the first time.

Server Hosting August 7, 2010 at 6:49 PM  

This tips are so helpful for any new business.Key word play an important role in this by this your customer know your website and you getting more traffic in own website so always select keyword carefully.

chiropractic marketing July 22, 2011 at 11:44 AM  

Proper content and perfect keyword for your site is the key in this. Thanks for your tips. It really help.

mattresses December 2, 2011 at 1:20 PM  

That's a useful information shared here. As developing a website is not enough. These are so interesting tips keep in mind.

beauty December 20, 2011 at 10:11 PM  

Very entertaining subject, I will bookmark your website to check out if you publish more in the future. Thanks!

john April 7, 2012 at 12:27 PM  

Well thanks to you so much for such nice and fit ideas, ! Touched on some very good...

john April 7, 2012 at 12:30 PM  

This is so awesome. I didn't know they even offered these type of products. I will need to find out if they do this in my area. Thanks for sharing.

Rackmount LCD April 16, 2012 at 1:02 PM  

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pagalworld April 30, 2014 at 6:50 PM  

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