Ten Things You Should Do To Make Your Website Optimized For Humans and Search Engine Spiders!
I came across this article which i find very interesting for all webmasters improve their websites especially those who are beginners in online business.
I have made mentioned in my previous post that keywords is important. Keywords are the means by which your customers find you and the first step towards identifying the right keywords is knowing your target market.
Improve Web Page Titles and Remove Duplicates
Look through your web pages. How many of them have no titles or titles that are too generic / duplicates? There are software that can generate a list of all titles and description tags . Simply type in a URL to get a list of the titles and description tags of every page linked from that URL. It just takes a few minutes! Modify your titles to include important keyword phrases and get rid of duplicate titles.
Improve The Web Page Headings
Do the same with your web page headings. Use a good page structure that includes , , tags. Don't over use the h1 tag. Make sure that the headings are natural and contain the important keywords if relevant. Simply don't stuff keywords into headings.
Check Web Page Copy
Use keyword phrases in your web page content. Keywords when used properly as part of web page text can really increase your traffic from long-tail keyword searches. However, don't over-stuff keywords and make your web pages spammy.
Make Effective Use of Anchor Texts
Use keywords in link texts (anchor text). Replace the links that say click here to more relevant ones that have the keyword in it, if possible. Use good anchor texts even if you are linking to pages on your own sites (internal links) . You can quickly get a list of all anchor texts used in any web page with a single click after entering the URL!
Create Good Alt Tags for Images
Use keywords for image tags (img alt tags). Many images may not even have an alt text. Look through your web pages and add them wherever possible. The "Anchor" tab in the lower panel will display links with an image as IMG [Anchor Text]
Check Your Competition
Do a Google / Yahoo / Live search for the keywords and then study the top competitors. Improve your products, services and web pages based on your research. The blog post linked above has some tips. Find and research your competition.
Write Articles or Blog
Write an article that contains some of the important keyword phrases and post it to your blog. Don't have a blog? Start one. If you don't want to mess with technical things you can easily start a blog by signing up at Blogger or Typepad.
Start a PPC campaign
Start a Pay Per Click campaign and Bid on the keyword phrases. Create new Adword groups if required. Make sure that your landing pages have good quality score before you create new ad-groups.
Learn From Your Log Files
Study your log files and pick all the long-tail keyword phrases used by your visitors. The advantage of studying long-tail keywords is that the intention behind the search is more easy to understand. Do you think your product or service can help such visitors? Optimize your web pages so that you offer what they are looking for.
Get Inbound Links
Try and convince others to link to your web pages using relevant anchor texts. While this may not be always possible, you can and should ask your affiliates and friends to use relevant and useful keyword phrases while linking to you.
Here is a free software program that will help you generate ideas of keywords. These will help pick more keywords. You basically put one keywords and it comes out with all kinds o keywords phrases that were searched on for the pay per clicks.
I have made mentioned in my previous post that keywords is important. Keywords are the means by which your customers find you and the first step towards identifying the right keywords is knowing your target market.
If you are done finding the keyword research, here are 10 things you should do to make your website optimized for humans and search engine spiders!
Improve Web Page Titles and Remove Duplicates
Look through your web pages. How many of them have no titles or titles that are too generic / duplicates? There are software that can generate a list of all titles and description tags . Simply type in a URL to get a list of the titles and description tags of every page linked from that URL. It just takes a few minutes! Modify your titles to include important keyword phrases and get rid of duplicate titles.
Improve The Web Page Headings
Do the same with your web page headings. Use a good page structure that includes , , tags. Don't over use the h1 tag. Make sure that the headings are natural and contain the important keywords if relevant. Simply don't stuff keywords into headings.
Check Web Page Copy
Use keyword phrases in your web page content. Keywords when used properly as part of web page text can really increase your traffic from long-tail keyword searches. However, don't over-stuff keywords and make your web pages spammy.
Make Effective Use of Anchor Texts
Use keywords in link texts (anchor text). Replace the links that say click here to more relevant ones that have the keyword in it, if possible. Use good anchor texts even if you are linking to pages on your own sites (internal links) . You can quickly get a list of all anchor texts used in any web page with a single click after entering the URL!
Create Good Alt Tags for Images
Use keywords for image tags (img alt tags). Many images may not even have an alt text. Look through your web pages and add them wherever possible. The "Anchor" tab in the lower panel will display links with an image as IMG [Anchor Text]
Check Your Competition
Do a Google / Yahoo / Live search for the keywords and then study the top competitors. Improve your products, services and web pages based on your research. The blog post linked above has some tips. Find and research your competition.
Write Articles or Blog
Write an article that contains some of the important keyword phrases and post it to your blog. Don't have a blog? Start one. If you don't want to mess with technical things you can easily start a blog by signing up at Blogger or Typepad.
Start a PPC campaign
Start a Pay Per Click campaign and Bid on the keyword phrases. Create new Adword groups if required. Make sure that your landing pages have good quality score before you create new ad-groups.
Learn From Your Log Files
Study your log files and pick all the long-tail keyword phrases used by your visitors. The advantage of studying long-tail keywords is that the intention behind the search is more easy to understand. Do you think your product or service can help such visitors? Optimize your web pages so that you offer what they are looking for.
Get Inbound Links
Try and convince others to link to your web pages using relevant anchor texts. While this may not be always possible, you can and should ask your affiliates and friends to use relevant and useful keyword phrases while linking to you.
Here is a free software program that will help you generate ideas of keywords. These will help pick more keywords. You basically put one keywords and it comes out with all kinds o keywords phrases that were searched on for the pay per clicks.
16 comments:
Great Post...I really liked it...waiting for your next post regarding PPC...
hi how to incorporate i visited your site but when i want to read more of the content nothing will open its always the front view of your site...dont know how
Nice tips madam. Few were new and will try them :)
Nice list Lilian.
Steven
i will follow all these tips.. i really thank you for sharing your knowledge about this things..
I've tried a few of these things but the ones I have not are definitely now on my to-do list. I'll be reading up on some of the actions you mentioned-hopefully will find more info about them on your blog.
Great post, make sure you research your keywords to make sure you write about what your audience actually wants to know, then A title tag all by itself is a must on websites. You should also make sure to integrate your keywords into the title somehow. The information in your title tag is what is listed in search engine results.
Good post but not so sure about the PPC part. I'd rather post feeds to Google base for actual products and maybe some SM for the education part of our services. It definitely doesn't happen overnight!
Nice article on SEO, I wana ask are these mentioned 10 points are enough for search engine result pages results(SERP's) or something else should also be considered?
Nice post, thanks for sharing. Are these 10 mentioned points enough for bringing traffic from search engines. What else can be done to improve traffic?
It is really crucial to have a site optimized for both humans and search engines. I think the if you follow basic rules that makes your content clear and useful, you have reach much of the job.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
Search engine optimization is one of the most important components of Internet Marketing. Each and every technique that is used in online marketing fails or succeeds on the basis of SEO. If the optimization of the website is effective than the chances are that your endeavor of marketing products and services on the internet will be successful. At the end of the day its SEO services that prop up the online marketing process of a company. No SEO, No online marketing. As simple as that!
That's a interesting information is shared here. All points are so crucial and well explained. It's helpful to share such information.
That's a great post sharing so useful information. All these points are so well explained. Web developer must keep such points in mind while developing the site.
I've never know about this topic. It’s really interesting to read.. I like this blog to know about new things. Thanks for this.
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