Wednesday, February 4, 2009

Tips On How To Optimize Your Keywords

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To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?

Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

Think "specific keyword phrases" not "keywords ". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too! Here's an example for a site selling shoes:

Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.

Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.

You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.

Related Post:

Why Creating a "Target Market Snapshot" Will Help You Develop Better Performing Web Pages

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31 comments:

Oskar schiffer February 5, 2009 at 8:39 PM  

Great article on a great blog. I think the subjects you covered can be used by us(bloggers) and anyone who is mainataining a good website as a guidebook....keep it up

Beach February 6, 2009 at 9:02 PM  

Good post...I think the subject you discuss nobody does that. I think after reading your blog they start discussing about it...Keep going

sabby@LED Flood lights June 30, 2009 at 5:27 PM  

this one is great. i really appreciate it. much useful for me. its will help me as well.

Custom Programming July 11, 2009 at 7:12 PM  

Keywords are very essential if one wants to get proper traffic for their sites.You have mentioned some very valuable points over here.Thanks for the post.

Amrita October 20, 2009 at 9:04 PM  

Great points to be kept in mind. Thanks for this great post. I have read many articles related to keyword and i found few authors advising to target one keyword per page. What do you think about this?

Online shopping cart website design March 1, 2010 at 7:28 PM  

Nice tips, really we should always know a keyword is keyword, do not write for keywords, but write for your readers. Content is much more important than focusing in keywords. Since you have a niche blog, your content will have the keywords that you are targeting automatically, there is no need for you to purposely write your posts to focus your keywords.

Web Hosting UK March 13, 2010 at 3:45 AM  

You should have an expanded list of search phrases to target, taken from either Overture or WordTracker.

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NRG-1 June 9, 2010 at 11:49 PM  

Nice article, do you have any ideas of how I can check my competition to see what keywords they are using?
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Telemarketing Services July 6, 2010 at 10:08 AM  

I'm also into some online outsourcing. Keywords are essential used in promoting a website or some businesses. Thanks for sharing this information.

AlbertB September 17, 2010 at 1:51 PM  

Keyword is very important in the world of SEO. I can say that the keyword that you will choose will be your bread and butter in SEO. So be careful on picking the right one.

The Elevation Group February 19, 2011 at 10:04 AM  

Creating an external or internal link will definitely add importance to your keywords. The links connecting the pages of your site together must have your targeted keyword terms in them as well as all links throughout the site — even though it seems excessive, having variations to your targeted keywords would also help when linking out to other pages within your site.

Salvage Motorcycles June 11, 2011 at 12:36 AM  

Exactly, going for highly targeted keywords will do no good to you infact in short term, all those keywords require ample of time and energy to rank ahead of competitors. So it is always wise to go for more specific and less competitive keywords.

chiropractic marketing July 25, 2011 at 10:29 AM  

I've discovered an excellent way to optimize keywords, and it's a three-step process. The first two steps are pretty easy, the third is the hardest. But that is secret. LOL!

door manufacturers November 24, 2011 at 7:33 PM  

This is so useful information. This is so easy to optimize keyword. This is a great blog is shared here.

Bean Bags November 30, 2011 at 3:05 PM  

Keyword optimization is an important task. This blog is sharing so useful information regarding this.

seo training institute December 24, 2011 at 2:19 PM  

when you start comment on the post then choose the essential keywords for the article.your content should be readable for the readers.If you don't take the time and effort to do this correctly, then you can optimize all you want, you'll be trying to shoot fish in a pond instead of a barrel. Try not to optimize your pages for broad terms that are highly competitive, instead optimize for less competitive targeted keywords. You will have a much better chance at higher rankings and attract more convertible traffic.

Seo Training Institute January 27, 2012 at 7:23 PM  

thanks,for sharing the nice information,
I found out the importance too of not only using keywords for business title, but making sure the keywords are ones that people search on, not just how I would catagorize my information.when you write the article always write for the reader.choose the relevant keyword for the article.

john April 7, 2012 at 12:21 PM  

Hi great blog with lots of important stuff. I am wating to read even more Intimately, the post is really the greatest on this worthwhile topic. I match in with your conclusions and can eagerly look forward to your next updates.

john April 7, 2012 at 12:23 PM  

Well thanks to you so much for such nice and fit ideas, ! Touched on some very good...

Can-C Eye Drops April 20, 2012 at 8:43 PM  

choose the right keywords which is related to your content and optimize your keywords in right way .and target your compititors.where he work and for which keywords.

Bec5 Curaderm April 25, 2012 at 5:35 PM  

Thank yo so much for sharing the informative post.choosing the right keyword for your article if you want to get better result in the search engine.

Stone Gold July 21, 2012 at 7:09 AM  

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I just found your blog and want to say thank you! What an enjoyable time looking
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There are a lot of post i have seen but your post are awesome thanks for share.

Stone Gold August 4, 2012 at 12:38 AM  

Thanks for this post i am little bit confused about keyword optimization now everything is fine.
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Custom Lapel Pins August 25, 2012 at 4:31 AM  

Thank u for nice tips and tricks

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