Friday, February 27, 2009

Email Marketing Strategies

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by Brian Rooney

When you see or hear the term "Email Marketing" chances are that you have a variety of ideas about what Email Marketing is and what it isn't.

To be clear, Email Marketing is not the sending of unsolicited commercial email. Some refer to it as unsolicited bulk email or spamming.

Responsible Email Marketing is a great way to get your message out to customers, prospects, and members.

The idea is to gather, consolidate, and manage information on prospects, customers, members, etc... and then efficiently manage that information.

This allows you to:

1) Increase web site visits.
2) Boost repeat business.
3) Attract new clients.
4) Drive memberships.
5) Improve communications.
6) Train sales reps and affiliates.
7) and much more...

Let's look at some of the ways that various groups might benefit by using effective Email Marketing strategies:

Restaurants and Email Marketing:
Restaurants thrive by continuing to bring customers in the door. Every restaurant has its "regulars". Restaurants can use effective Email Marketing strategies to turn casual or walk-in restaurants into regulars by simply adding Email Marketing technologies to existing efforts.

Most of us have seen the little fish bowl at the cash register. Restaurants often offer a free lunch to be given away each week. To be considered for the drawing, patrons are asked to drop a business card in the fish bowl.

Each week, someone wins a free lunch. I've won a few myself. But what about all those other cards? Restaurant owners and managers could add the information from those cards to their Email Marketing database. Just be sure to mention on the fish bowl that they will be receiving email updates from you.

When you have entered the information in to your database, you can then use Email Marketing strategies to send out coupons, special offers, an online menu, announcements about live entertainment, new menu items, and more.

Email Marketing helps restaurants stay in front of patrons and potential return customers long after they leave.

Entertainers and Email Marketing:
Most entertainers have a product table where fans can purchase CD's, T-shirts, and other goodies to remind them of their entertainment experience.

Like restaurants, entertainers can add a fish bowl and/or a signup sheet on their product table. Maybe the prize could be a drawing for a t-shirt or CD. The same concept applies here as with the restaurants. Entertainers can enter the data into their Email Marketing database and then send out special announcements about CD release parties, live shows, television appearances, media write-ups, upcoming performances, and more.

Send out announcements that direct fans back to your web site and get even more bang for your Email Marketing buck.

Home Based Businesses and Email Marketing: The Internet is a competitive market. Home based businesses typically lack the resources available to larger corporations. But by leveraging effective Email Marketing strategies, home based businesses can level the playing field and even give themselves an advantage over the big stores and retailers.

By combining effective Email Marketing strategies with an online web site, home based business owners can:

Generate online leads
Follow up with prospects
Broadcast special offers
Promote back-end offers to existing customers
Reward customer loyalty
Conduct market response tests
and more...

Email marketing can work for a variety of industries and segments including religious groups, clubs, non-profits, affiliate marketers, retailers, and more.

The key is to use Email Marketing responsibly to get your message out and draw your market in.

Brian Rooney is the co-founder of TrafficWave.net LLC. TrafficWave.net provides Email Marketing tools such as AutoResponders and AdTracking services to thousands of clients worldwide.

19 comments:

make money February 27, 2009 at 5:23 PM  

Email marking is such an effective tool. Too bad many people equate it to spam these days.

Internet Marketing March 12, 2009 at 3:10 PM  

Effective Email Marketing Campaign can increase your business...

But now a days there are lots of SPAM in Email Marketing....

So due to this problem most of the people not putting trust on Emails...

e-commerce solutions June 1, 2009 at 7:17 PM  

Thanks for making the term "e-mail marketing" clear to me.Great post.

Toronto Condos June 6, 2009 at 2:18 PM  

I thought email marketing as that spamy terms. Thanks for clear it and tell the advantages.

Flash Design India June 22, 2009 at 4:07 PM  

I found this post on e-mail marketing very useful.I read it v.carefully.The advantages and the ways you have mentioned are very well explained.

website design company June 29, 2009 at 7:50 PM  

E-mail marketing is really popular these days.Really liked the way you have explained everything in detail.It's utility and how different sectors use it differently.

Website development company July 16, 2009 at 8:05 PM  

Email marketing can really boost any form of business.You have rightly given the points.It's a popular way of marketing these days.

web development company August 22, 2009 at 1:36 PM  

Thanks for this post.I specially liked the last point where you have mentioned how home based business owners can improve their business.

Business consulting February 3, 2010 at 6:22 PM  

Online internet marketing services and implementing new strategies regarding e-mail marketing for easy money making schemes can effectively help you to market a business.Thanks for sharing your experience.

Online shopping cart website design March 1, 2010 at 7:28 PM  

Email marketing do really work. More people are buying products and services online than ever before-and your home business could profit from this fact.
Suggests you think of email as a chain of events from delivery to click, thus helping you focus attention on the elements that are losing you clicks.

Domain name registration May 20, 2010 at 6:24 PM  

Email marketing is, as the name suggests, the use of email in marketing communications. It is every email you ever send to a customer, potential customer or public venue, whether direct promotional email or emails designed to encourage customer loyalty and enhance the customer relationship. Moreover and very important when it come to mail marketing, you should not be cult as spam in other not to lost your reputation.

bjj belts November 25, 2011 at 2:53 PM  

Email marketing is found to be effective and fast. Here these tips are so helpful for successful email marketing.

Seo Training Institute January 27, 2012 at 7:42 PM  

Many business have replaced or supplemented their direct mail marketing efforts with email marketing campaigns. Email marketing campaigns are less expensive and easier to track than direct mail marketing campaigns.

john April 7, 2012 at 12:09 PM  

Hi there, just was aware of your weblog thru Google,nice!Love your blog!realy fantestic . i read your informative blog regularly.

john April 7, 2012 at 12:10 PM  

Great work! I wish I could write this well!Very insightful post. I will keep an eye on your blog in the future.

BEC5 Curaderm April 24, 2012 at 7:35 PM  

E-mail marketing is the very good way to grow up your business but some time it shows spam.so tell me is it safe the E-mail marketing.

Designer Bridal Wear April 30, 2012 at 7:13 PM  

I have enjoyed reading your articles. It is well written. It looks like you spend a large amount of time and effort in writing the blog. I am appreciating your effort.Thanks for share it...

Designer Bridal Wear April 30, 2012 at 7:16 PM  

Home based businesses typically lack the resources available to larger corporations.You have rightly given the points.It's a popular way of marketing these days.

Colley & Colley, LLP - Austin January 26, 2013 at 3:50 PM  

Thank you for another fantastic blog. Where else could I get this kind of information written in such an incite full way? I have a project that I am just now working on, and I have been looking for such information..

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