Thursday, February 12, 2009

7 Tips You Should Consider in Pay Per Click Campaign


by Cash Miller

There are some very important things to consider for someone that has decided to try a pay per click campaign. Pay per click campaigns are expensive to run and if you are not careful you can lose your entire marketing investment without much of a return. Any pay per click campaign needs to be considered an investment because you spend your funds on such a campaign in the hope of generating new sales. And if you fail your investment can be wiped out. A successful campaign takes careful preparation.

Here are 7 things you need to consider for your campaign:
  1. You need to know your product. There are many products out there for you to sell. But to sell a product successfully you should know it well. Your sales page needs to reflect that knowledge. Your goal is to build trust with potential customers. If you don't know your product well then how can you be convincing enough to sell that product to others?
  2. Set a budget for your pay per click campaign. A budget is important to your campaign. Just like any other marketing efforts you may conduct it is important to be able to measure success. Many pay per click campaigns fail but by sticking to your budget you have the opportunity to cut your losses if necessary instead of continuing to throw good money after bad.
  3. Make sure you have a professional looking website or sales page. Many people fail in this area. The money you spend on your campaign is meant to entice someone to click a link that will take them to your website. Once they have done that then it is up to you. They will often stay or go based on how well a website is designed. If it is easy to navigate and gets to the point quickly visitors are more likely to stay. But if the design is poor and the website loads slowly then they probably won't stick around.
  4. Your ad is everything. If you are trying to attract visitors to a sales page then that page needs to have a clean design. Your job is to persuade your visitors to either purchase a product or sign up for something. But you can either win them over immediately or lose them forever. A poor website will lose them. And make sure your ad copy does the same thing. That little bit of text that is attached to your keywords can go a long way.
  5. A successful pay per click campaign needs the right keywords. To start you should find about twenty or so keywords that you can test the effectiveness of. If possible check out what keywords other websites are using. Also consider niche keywords. And make sure you develop some key phrases. Many campaigns actually do better by focusing on niche areas for keyword bidding. This is because the pay per click cost is lower than it is for primary keywords.
  6. Know how to bid for the keywords you need. Bidding high can drain your cash before you really have a chance to get started. Of course bidding too low won't help you either. Bidding on keywords is a balancing act and you need to actively manage your campaign to maintain the proper balance.
  7. Pay attention to the bottom line. Not all pay per click campaigns make money. And some don't make enough to justify the effort. You need to know when to cut your losses. On the flip side you also need to know when it is prudent to invest more money into an already successful campaign. Because you want to build upon your success.
Running a successful pay per click campaign is not easy but it does offer many people and companies the best chance to succeed online. For companies that are serious about growing their online presence, pay per click is a very necessary part of the marketing process. You can do it but you need to be properly prepared.

To learn more about pay per click marketing as well as other keys to business success please visit

Recommended eBooks for your PPC Campaign:


Retirement Plans February 12, 2009 at 4:01 PM  

Great tips. You can also add about writing the ads meant for readers and not for robots. Sometimes ads fail to do this because advertisers are concentrating heavily on keywords and they miss the emotional connection.

|earning online June 22, 2009 at 3:02 AM  

Yeah,knowing your cost is important to your campaign. Just like any other marketing efforts .

Custom Web Programming September 1, 2009 at 12:41 PM  

Thanks for the detailed description.

Online shopping cart website design March 4, 2010 at 3:28 PM  

Pay per click is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. The keyword selection process is probably the most important of all when it comes to creating your PPC ad's. You’ll need to select keywords that are specific to your product or service offering.

Web Hosting UK April 5, 2010 at 6:16 PM  

After you've selected which words you should be targeting, the other words you should consider carefully are the ones you should use for your main ad text.

Server Hosting July 28, 2010 at 9:12 PM  

Search engine marketing, popularly referred to as pay-per-click, on the other hand, is a form of internet marketing that promotes websites on search engine result pages through paid placement.A common mistake made by a lot of people into marketing is that when expanding the campaign to a new country, only the ad copies are changed without changing or getting into other intricacies of the campaign.

Venice Hotels August 17, 2010 at 3:05 PM  

Many internet marketing specialists prefer time-based online advertising models because they feel more comfortable knowing exactly the amount they are going to pay for no matter how many people click on their ads..

Car Auctions June 11, 2011 at 12:29 AM  

Exactly, consideration of Campaign is of much importance before starting it. Here keyword plays a major role, apart from them even location and timing too are important factors which should be considered.

Alaska Used Cars July 23, 2011 at 2:51 PM  

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cars for sale July 23, 2011 at 8:48 PM  

I would like to thank you for the efforts you have made in writing this post.

chiropractic marketing July 25, 2011 at 10:36 AM  

Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Cheap Boston Flights September 21, 2011 at 9:10 PM  

To plan a campaign before you start it is essential and you have to plan it carefully. Your ideas are great, I would only add that you should also choose well what you will want to sell.

beauty December 20, 2011 at 10:12 PM  

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Seo Training Institute January 27, 2012 at 7:32 PM  

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Gravity Fashion May 9, 2012 at 8:37 PM  

PPC Advertising is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list. As the name suggests, you don't need to pay for listing, but only for real clicks. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign.

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