Friday, May 8, 2009

5 Tips You Should Consider In Choosing Affiliate Marketing Software

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Starting an affiliate program is a fairly intimidating proposition for anyone, especially those new to affiliate marketing and the software necessary to operate the program. Simply put, affiliate software (also referred to as affiliate program software, affiliate management software and affiliate marketing software) is the technology that enables sites to create affiliate programs. The relationships created by affiliate programs must be tracked organizationally in some method so each side knows how that relationship is working. Affiliate software can vary from small, one-function scripts to multi function applications to complete solutions that include access to an existing database of affiliates, also known as affiliate networks.

Adding affiliate tracking software to your site is one of the most effective ways to achieve more sales, more traffic and more search engine ranking!

Since competition in affiliate program software is fierce, the landscape is full of providers eagerly awaiting your business. But, how do you choose? Choosing the right affiliate software is simple once you've determined what you need and want from your affiliate program. Asking yourself the following questions will lay the foundation necessary to make an informed decision.



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Wednesday, April 29, 2009

10 Tips for Making Your Affiliate Marketing Program More Effective

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Marketers with successful affiliate marketing programs know that the affiliate channel is a cost-effective way to drive incremental revenue.

But as with any marketing strategy, if you don't consistently apply best practices to your tactical efforts, you're likely to have disappointing results. Here are ten things you should focus on to improve the performance of your affiliate marketing program:
  • Effective Creative: Publishers spend time and money promoting your products or services, so you need to make sure you provide effective creative to help them sell your products. Effective creative has consistent brand messaging and a consistent look and feel every place the consumer interacts with it in the buy-or-try conversion funnel, from the banner on a publisher's site to your landing page to your shopping cart or lead form. Effective creative also has a clear and highly visible call to action and a compelling offer.

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