Wednesday, April 29, 2009

10 Tips for Making Your Affiliate Marketing Program More Effective


Marketers with successful affiliate marketing programs know that the affiliate channel is a cost-effective way to drive incremental revenue.

But as with any marketing strategy, if you don't consistently apply best practices to your tactical efforts, you're likely to have disappointing results. Here are ten things you should focus on to improve the performance of your affiliate marketing program:
  • Effective Creative: Publishers spend time and money promoting your products or services, so you need to make sure you provide effective creative to help them sell your products. Effective creative has consistent brand messaging and a consistent look and feel every place the consumer interacts with it in the buy-or-try conversion funnel, from the banner on a publisher's site to your landing page to your shopping cart or lead form. Effective creative also has a clear and highly visible call to action and a compelling offer.

  • Competitive Offers: Are your offers in line with your vertical or industry? Take a look at what your competitors are offering for similar products or services and evaluate whether or not your margins allow you to provide a comparable or better offer. The trend of offering free expedited shipping proved successful for online retailers during the 2008 holiday shopping season and is continuing to be popular with consumers in 2009.
  • Deep Linking: It's well known that deep linking (linking directly from your offer on a publisher's site to the landing page where the product or service can be ordered) converts better than linking to your home page. The fewer pages a consumer has to click to before reaching the item, the more likely that shopper will complete the purchase. An easy way for online retailers to provide publishers with their complete and up-to-date product catalogs is through the use of data feeds, which we can set you up with.
  • Optimized Landing Pages: Your publishers can drive quality traffic for you all day every day, but if your landing pages aren't optimized, then your conversion rate will suffer. Make sure that there's visual consistency between your ads and landing pages, that your copy resonates with your target audience and that you follow through on the promise of your ad by making it clear what shoppers need to do next to get the special offer.
  • Pay-Per-Click (PPC)/Search Engine Optimization (SEO): If you're not using paid and/or natural search campaigns to test the effectiveness of your ad copy, you're essentially just guessing at what works. Often the success you see in search can be the best indicator for the success of your affiliate program.
  • Simple Checkout Process: Streamline your checkout process to reduce the steps required to purchase a product. To prevent shopping cart abandonment, list shipping charges early in the checkout process and include thumbnail images of items next to their descriptions to provide a visual reminder for customers returning to their carts from previous visits.
  • Incentives: Top-performing publishers drive the majority of your revenue and expect to be compensated accordingly. So don't let them down by offering the standard commission you give to all your publishers. By offering special incentives that you tie to a specific product or to a volume or time-based goal, you're letting your best publishers know that you'll reward them for achieving the results you need.
  • Communication: Lack of communication with your publishers is the cause of many failed relationships. Make it a priority to communicate frequently and clearly with your publishers using the methods they prefer. Many publishers rely on email or instant messaging, but there may be times when they'd appreciate it if you picked up the phone or visited in person – this especially applies to your top revenue-producing publishers.
  • Professionalism: What you communicate to your publishers can be just as important as how. If you don't have marketing copywriters on staff, make sure to run your affiliate program description page and publisher newsletters by your company's corporate communications or documentation teams so they can flag typos and make sure the copy reads well.
  • Quality Online Presence: When was the last time you looked critically at your Web site? If it takes forever to load, has confusing navigation or amateurish graphic design, then consumers are likely to perceive your products and services negatively. Invest in a graphic designer or user interaction designer (or a talented intern) who is skilled at presenting information from a consumer's point of view rather than from a corporate perspective.


cleve May 28, 2009 at 7:41 PM  

affiliate marketing is a business model that needs to run on dedication and brain power. You will not have the expenses, hassles and risks just like other business venture. Only you need to risk is your time and effort to make a lot of money. One of the best features of this business model is an automation that is needed to achieve actual success. You have to build good relationship with your subscribers and make sure that you communicate them consistently as this is very important to your affiliate marketing business.

Engaging in affiliate marketing requires some research of success stories of people who are been in the business for a long time. You can get valuable information from them that will help your business to do well. If you think that you do not have the right knowledge and skills in affiliate marketing, do not hesitate to ask help from professionals.

Andy @ Stock charts June 2, 2009 at 8:17 PM  

|Great 10Tips!| Very useful, will follow

Medical Employment Australia June 12, 2009 at 2:23 PM  

Totally agree with you, I think communication is the most important point in this.

Leif Kendall June 15, 2009 at 6:39 PM  

Is affiliate marketing really worth the effort? It seems like lots of people spend their lives chasing pennies and few of those make a decent living from it. Am I wrong?

Free ad web service June 18, 2009 at 12:28 AM  

Articles is another way of promoting Internet marketing affiliate program. Affiliates can write articles or can outsource them too – however, make sure you have hundred articles ready for niche marketing. Now post it at any article directories by placing a link of your own website as your signature to drag traffic from directories to your own site.

Entrecards June 22, 2009 at 2:52 AM  

Be sure to run your affiliate program description page and publisher newsletters by your company's corporate communications

Gokkast July 7, 2009 at 6:31 PM  

And service, service and more service to your affiliates!

answerstash July 18, 2009 at 1:37 PM  

Search engine optimization is the most considerable point in the affiliate marketing. Back links from the quality high ranked sites can really improve the rank of concerned website indeed site will me listed in the search engine searches.

website design company July 31, 2009 at 7:51 PM  

These tips are really useful at this time of recession.Thanks a lot.

poker August 23, 2009 at 7:35 PM  

great to have it.... in communication arena it is seriously to have more updates in next post...i must follow

richclark August 25, 2009 at 3:28 AM  

Excellent post especially for those starting out.

Whilst all are relevant, the most important is probably the final tip around website build, deisgn and structure. Affiliates look at their EPC and effectively what they make on each pound they spend.

Making your website more effective and optimising conversion will have the biggest impact. If your conversion is double your competitors then you can afford to pay half the commission.

web development September 8, 2009 at 2:02 PM  

Thanks for this useful post.If one is unclear about the strategies that one should adopt while making the affiliate marketing program more effective then he/she will certainly fail to achieve their goal in the business.

web programming September 18, 2009 at 8:10 PM  

Great one!Really helped me understand the concept better.

Erwin October 22, 2009 at 4:20 PM  

HI everyone!
Is affiliate marketing right for my business?
Please reply

Amrita October 24, 2009 at 9:03 PM  

I am interested in knowing more about ppc. Your post done a good job for me. :)

George Wristband Bearer October 26, 2009 at 4:41 PM  

I like your 10 marketing tips!
I plan some new marketing campaign and these tips would be greatly helpful.

Only im not sure about PPC since they usually cost too much and bring too less.

creditcardprocessingfees November 1, 2009 at 1:59 AM  

PPC can be tough in a very competitive market if you are a small business. Good tips. Thanks for the post.

Forex brokers November 1, 2009 at 8:19 AM  

I agree with George. PPC programs are very expensive. It is just a kind of luxury for me. It's better to invest this money in optimization and geting organic traffic or even in forex market :)

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Thanks for the tips

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By applying affliasi business is an effective way to increase sales and save lots of money.

Jeff Gold December 30, 2009 at 11:26 AM  

I've really been gaining a lot from your list of tips posts and am starting to see some good results. Keep them coming-you're really helping people achieve their goals.

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Thanks for this informative article . I think from middle of 2010 .

Business consulting January 15, 2010 at 7:46 PM  

Wanna more service to your affiliates is an effective way to increase sales and business.Lots of very useful information are to be really appreciating.Thanks for the post.

Lucy Billige Solbriller January 25, 2010 at 2:47 AM  

In my experience you are especially right on the point about landing pages. This is really alpha and omega - especially if you have a wide variety of product you need to guide the costumer all the way - take him by the hand. This will definetly improve your affiliate cost effectiveness and your business in general.

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Affiliate Networking Software track the niches that are doing better so that you can replicate the tactics in other niches

Daryl James February 17, 2010 at 11:04 AM  

You might also try different formats for your content, e.g. audio and/or video. I've read great things about it. Hope this helps. ~ Daryl

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Giving people a valid reason to visit your web site is an excellent way to make your affiliate marketing program work.

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In affiliate marketing, its important to claim a niche market. Don't try to sell everything to everyone. This is the quickest way to fail in your adventure.

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Its really an informative and motivating post and right method which can help in a very effective way to do what we wish and desire regarding business deals and investment too.Thanks

John Rhay March 3, 2010 at 10:01 PM  

Great Post buddy, great website too. There is another online people magazine

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I think you have very good points here, very well written article. These tips are indeed the way to a successful business.
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Home business March 9, 2010 at 1:18 AM  

All these 10 tips should be applied in business strategies, in love the way the blog author synchronize these tips into ten steps, I know it’s hard to start but with these tips are excellent guidelines in starting your own business.
Home business

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Most of the affiliate marketers who have failed to make a profit, have done so because they are focused on the regular, routine practices. However, success is given to those who think outside of the box and are able to stand out from the crowd.

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The post it very helpful. You present it in very way.

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i have learn lot from it
thanks a lot for sharing it with us

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Know your audience, make sure the affiliate products you are promoting provide a solution to your audience's problems.

UK webmaster forum April 27, 2010 at 4:09 PM  

Affiliate marketing is one of the most cost-effective channels for reaching new audiences and driving incremental sales, but getting started can be challenging if you’ve never done it before.

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I never tried Affiliate Marketing but after reading your blog it makes me to think again to try it. As a starter the terms are critical but you made it more clearer by your explanation. Thanks for sharing this kind of information. It will really helps everyone.

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It is very important not to leave an stone untouched when it come to effective affiliate program, all the points above should be take into consideration, in other to have a successful affiliate program.

The Best of Buffalo May 26, 2010 at 11:34 AM  

I am very new with Affiliate Marketing. To be honest i little scared to try this one. As I read your blog, I finally realize there are lot of things to consider to work on this. i have to read it all again to absorb it.

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Thanks for the tips. I have bookmarked it for my use. Keep posting more like the same.

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Daniel Sharkov June 10, 2010 at 2:49 AM  

In my opinion affiliate marketing is really one of the best ways to make money online. Of course as everything there are rules one needs to follow in order to succeed. Those tips were useful. Thanks for sharing!

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Thanks, though small but very useful advices that can never be ignored at any moment in affiliate marketing.

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I didn't have any idea about Deep Linking, but after reading your post I am really impressed with this way. It will really helpful for me.

Dennis June 25, 2010 at 8:03 AM  

It is interesting to read these tips from the other side of the pond as so far I've been only an affiliate. From that perspective I have to say that deep linking and incentives are probably the most important aspects. I like the affiliate programs that increase the commission every time a certain threshold has been reached (xy amount of referred products sold). That is highly motivating and keeps affiliates optimizing to the max. So its important that optimizations are offered from the program with constant improvements and extra options.

Michigan SEO June 26, 2010 at 7:04 AM  

I achieved pretty good results with article marketing. It takes time to write articles, especially if you're a beginner, but it's worth the time.

Try it.

<a href=">:)</a>

Juana Gillum June 27, 2010 at 10:42 AM  

As an online affiliate, I really enjoyed reading this article. It is interesting to see the advice for those on the other side of the affiliate fence. I have to say, I agree completely with all points-- especially on the deep linking and simple customer checkout process. The easier it is for the customer to purchase, the greater chance there is for a successful sale.

Great article!

free small business software July 20, 2010 at 7:29 PM  

All these tips are so useful,Along with all 10 tips know your audience,Write Timeless Content,stay relevant and Keep up to date also offerings Great benefits in affiliate programs

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Good tips for affiliate marketing program. Landing page optimization and simple checkout process really helpful.

Domain name registration August 23, 2010 at 9:30 PM  

Before going into affiliate marketing program, one need to study the market very well to understand do and dont of the market. I think this tips is a step in the right direction to help lots of people understand the effective way to run an affiliate marketing.

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Article writing is one of the most commonly promoted methods for building backlinks and if written correctly, attracting direct traffic.Affiliate marketing is among the most popular and effective methods of making money online.really these tips gives a Great benefits in affiliate programs

Posicionamiento en buscadores September 5, 2010 at 10:13 PM  

Thanks, So its important that optimizations are offered from the program with constant improvements and extra options.

pasmanteria September 15, 2010 at 6:34 PM  

I like your blog. You have always many useful tips and strategies for good marketing.

AlbertB September 16, 2010 at 12:25 PM  

Wow! these tips are really awesome. This will be a great help for all of use here. Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site.

Breeches September 25, 2010 at 4:46 PM  

It is a great article for PPC marketing peoples. It will provide tips to him that how can those make PPC marketing better to earn a large amount of money.

Will Smith October 9, 2010 at 12:16 PM  

great article helped me a lot thank you

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To progress the Business just have to give attention on this point that what is the scenario of competitive Offers. Take a look at what your competitors are offering for similar products or services and evaluate whether or not your margins allow you to provide a comparable or better offer.

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The good thing about affiliate marketing is both the affiliate and the owner get what they want. Both of them earns and received the benefits of each marketing work had finished.

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Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer. Affiliate marketing is a great moneymaker online but have to remember above tips that give a success to the business.

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If you don't have marketing copywriters on staff, make sure to run your affiliate program description page and publisher newsletters by your company's corporate communications or documentation teams so they can flag typos and make sure the copy reads well.

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Really helpful.. thank you

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Look for sites that have at least a 1% conversion ratio (in other words, 1 out of every 100 visitors makes a purchase). Check out their website and their salescopy to see if it makes YOU want to buy. After all, it’s your job to send them targeted traffic — but it’s their job to turn these prospects into paying customers.

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I agree with everything on this list, but another thing is important: partnership between the clients and the affiliates. If both aren't happy and communicated, nothing is possible!

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I agree. Partnership is important so develop a strategy, approve it with your client, and work full force.

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