Email Marketing Strategies

by Brian Rooney

When you see or hear the term "Email Marketing" chances are that you have a variety of ideas about what Email Marketing is and what it isn't.

To be clear, Email Marketing is not the sending of unsolicited commercial email. Some refer to it as unsolicited bulk email or spamming.

Responsible Email Marketing is a great way to get your message out to customers, prospects, and members.

The idea is to gather, consolidate, and manage information on prospects, customers, members, etc... and then efficiently manage that information.

This allows you to:

1) Increase web site visits.
2) Boost repeat business.
3) Attract new clients.
4) Drive memberships.
5) Improve communications.
6) Train sales reps and affiliates.
7) and much more...

Let's look at some of the ways that various groups might benefit by using effective Email Marketing strategies:

Restaurants and Email Marketing:
Restaurants thrive by continuing to bring customers in the door. Every restaurant has its "regulars". Restaurants can use effective Email Marketing strategies to turn casual or walk-in restaurants into regulars by simply adding Email Marketing technologies to existing efforts.

Most of us have seen the little fish bowl at the cash register. Restaurants often offer a free lunch to be given away each week. To be considered for the drawing, patrons are asked to drop a business card in the fish bowl.

Each week, someone wins a free lunch. I've won a few myself. But what about all those other cards? Restaurant owners and managers could add the information from those cards to their Email Marketing database. Just be sure to mention on the fish bowl that they will be receiving email updates from you.

When you have entered the information in to your database, you can then use Email Marketing strategies to send out coupons, special offers, an online menu, announcements about live entertainment, new menu items, and more.

Email Marketing helps restaurants stay in front of patrons and potential return customers long after they leave.

Entertainers and Email Marketing:
Most entertainers have a product table where fans can purchase CD's, T-shirts, and other goodies to remind them of their entertainment experience.

Like restaurants, entertainers can add a fish bowl and/or a signup sheet on their product table. Maybe the prize could be a drawing for a t-shirt or CD. The same concept applies here as with the restaurants. Entertainers can enter the data into their Email Marketing database and then send out special announcements about CD release parties, live shows, television appearances, media write-ups, upcoming performances, and more.

Send out announcements that direct fans back to your web site and get even more bang for your Email Marketing buck.

Home Based Businesses and Email Marketing: The Internet is a competitive market. Home based businesses typically lack the resources available to larger corporations. But by leveraging effective Email Marketing strategies, home based businesses can level the playing field and even give themselves an advantage over the big stores and retailers.

By combining effective Email Marketing strategies with an online web site, home based business owners can:

Generate online leads
Follow up with prospects
Broadcast special offers
Promote back-end offers to existing customers
Reward customer loyalty
Conduct market response tests
and more...

Email marketing can work for a variety of industries and segments including religious groups, clubs, non-profits, affiliate marketers, retailers, and more.

The key is to use Email Marketing responsibly to get your message out and draw your market in.

Brian Rooney is the co-founder of TrafficWave.net LLC. TrafficWave.net provides Email Marketing tools such as AutoResponders and AdTracking services to thousands of clients worldwide.

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Learn How To Make Money 24 Hours A Day, 7 Days a Week and 365 Days A Year

Excerpt from Brian Rooney article
Internet Marketing brian@trafficwave.net

I would like to share this marketing strategy that Brian Rooney is using in his business.

"For years now, I've been playing a game with my kids. It's called "Guess What Daddy's Doing!" and it goes like this:

I could be at a restaurant with my family, at a basketball game, driving down the road, standing in line somewhere, laying on the couch, or playing a video game (I'm a big 'Rock Band' fan). Sometimes, I might actually be working!

Every once in a while, without warning, I'll turn to one of the kids and say, "Hey! Guess what Daddy's doing!" Of course, now they already know the answer and they pretty much roll their eyes at me when I ask, but it's still fun.

Can you guess the answer?

The answer is: "Making money!"

No matter where I am... No matter what time it is... No matter what I'm actually doing at the time... I could be on vacation, at the beach, sitting at my desk, coaching basketball, playing music... it just doesn't matter.

I am making money 24 hours a day, 7 days a week, 365 days a year.

How do I do that?

I use AutoResponders to generate, manage, and follow up with my sales leads.

AutoResponders are quickly catching on with online marketers as a "must have" tool for success. And it's easy to see why. They make life and sales much easier.

The simplest way to understand AutoResponders is to think of them as a system that automatically responds to requests for information. You can set up your AutoResponder to send out sales messages, follow-up messages, price updates, training information, special announcements, weekly articles, and more.

My favorite way to use AutoResponders is as my personal sales assistant. As my advertising works for me around the world and around the clock, I am receiving requests for more information. Some days, it may be a couple of requests here and there. Other days, it can be dozens of requests. I love what I do for a living but the thought of managing and replying to each request one at a time would just be insane.

Instead, I let my AutoResonder handle it.

Here's how it works for me:

My websites all have a form that visitors can fill out to request more information from me. When someone fills out my form, my AutoResponder collects their information. The first thing my AutoResponder does when it receives their information is send a confirmation request to their email address. This protects me from spam complaints and makes sure that the person whose email address is entered in to the form really wants my info. Once the new prospect confirms that they do want to receive my information, my AutoResponder sends my first sales message out to them. The message is personalized with the prospect's name. This helps my messages get through and helps me build credibility and rapport with my prospects. From there my AutoResponder will continue sending follow-up messages to my prospects every few days. The best part about this system is that it's all 100 percent automated.

Once I set up my messages, the AutoResponder just handles all my follow-up and list management tasks. All of my sales messages include information on how to order. Most of my customers just place their order directly without ever actually talking to me. Every once in a while, a prospect may email me with a question. It takes me just a moment or two to answer a question when the prospect is already familiar with me and my offer.

My AutoResponder works on autopilot. I don't have to remember to send a follow-up message. I don't have to remember which message is next or when. I don't have to worry about managing the list. If someone wants off my list, they just click a convenient link and they're gone. Meanwhile, as prospects are responding to my ad, my AutoResponder just keeps working like a little personal sales assistant. And the best part? My assistant never talks back, never complains, never calls in sick, never asks for a raise, and never forgets to do their job!

Now THAT is what I call a good assistant!"

Brian Rooney is the co-founder of TrafficWave.net LLC. TrafficWave.net provides Email Marketing tools such as AutoResponders and AdTracking services to thousands of clients worldwide. For more information, please visit here

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The Best, Cheapest and Most Effective Way To Promote Your Online Business

There is no better, cheaper, now more targeted way to promote your product or service than by ezine or newsletter advertising, because ezine ads reach people who wants what you have to offer, directly in their in boxes.

The "small ads" have always been highly effective way to sell your items. Now that people get much of thier news and information online, it just makes plain sense t place your classified ads in the places where they are reading.

Next to search engines, ezine ads are the best traffic generator, but it is getting more difficult to get a good search engine listing: search engines are getting picky and some even want to charge. For the small business, ezine ads provides a better option. Prices are affordable - often FREE - and the rewards are guaranteed if you know ho t write a good ad and where to use it to the best effect.

You have to begin with a good ad if you want to get results. That may seem just like common sense, but do you know what works or worse, which ads are good as throwing your time and money away?

Most people, who don't get the results they want, do not even realize that they got this fundamental information wrong. We've gathered together some the the best articles and tips on ezine advertising and packaged them here for ease of reference.

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7 Tips You Should Consider in Pay Per Click Campaign

by Cash Miller

There are some very important things to consider for someone that has decided to try a pay per click campaign. Pay per click campaigns are expensive to run and if you are not careful you can lose your entire marketing investment without much of a return. Any pay per click campaign needs to be considered an investment because you spend your funds on such a campaign in the hope of generating new sales. And if you fail your investment can be wiped out. A successful campaign takes careful preparation.

Here are 7 things you need to consider for your campaign:

1. You need to know your product. There are many products out there for you to sell. But to sell a product successfully you should know it well. Your sales page needs to reflect that knowledge. Your goal is to build trust with potential customers. If you don't know your product well then how can you be convincing enough to sell that product to others?
   
2. Set a budget for your pay per click campaign. A budget is important to your campaign. Just like any other marketing efforts you may conduct it is important to be able to measure success. Many pay per click campaigns fail but by sticking to your budget you have the opportunity to cut your losses if necessary instead of continuing to throw good money after bad.
   
3. Make sure you have a professional looking website or sales page. Many people fail in this area. The money you spend on your campaign is meant to entice someone to click a link that will take them to your website. Once they have done that then it is up to you. They will often stay or go based on how well a website is designed. If it is easy to navigate and gets to the point quickly visitors are more likely to stay. But if the design is poor and the website loads slowly then they probably won't stick around.
   
4. Your ad is everything. If you are trying to attract visitors to a sales page then that page needs to have a clean design. Your job is to persuade your visitors to either purchase a product or sign up for something. But you can either win them over immediately or lose them forever. A poor website will lose them. And make sure your ad copy does the same thing. That little bit of text that is attached to your keywords can go a long way.
   
5. A successful pay per click campaign needs the right keywords. To start you should find about twenty or so keywords that you can test the effectiveness of. If possible check out what keywords other websites are using. Also consider niche keywords. And make sure you develop some key phrases. Many campaigns actually do better by focusing on niche areas for keyword bidding. This is because the pay per click cost is lower than it is for primary keywords.
   
6. Know how to bid for the keywords you need. Bidding high can drain your cash before you really have a chance to get started. Of course bidding too low won't help you either. Bidding on keywords is a balancing act and you need to actively manage your campaign to maintain the proper balance.
7. Pay attention to the bottom line. Not all pay per click campaigns make money. And some don't make enough to justify the effort. You need to know when to cut your losses. On the flip side you also need to know when it is prudent to invest more money into an already successful campaign. Because you want to build upon your success.
   

Running a successful pay per click campaign is not easy but it does offer many people and companies the best chance to succeed online. For companies that are serious about growing their online presence, pay per click is a very necessary part of the marketing process. You can do it but you need to be properly prepared.

To learn more about pay per click marketing as well as other keys to business success please visit http://smallbusinessdelivered.com.

Recommended eBooks for your PPC Campaign:

• Top Secret PPC Tactics - Complete Guide To Dominating PPC Markets

• Learn How to Manage Pay per Click Campaigns Like a Pro - Scientific Search Engine Marketing

• Get Google Ads For FREE - Secrets REVEALED On VIDEO! - Discover How To Get Google Adwords Pay Per Clicks For FREE!

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5 Different Ways to Get Traffic For Your Website

"My website is on-line now. I don't see any visitors. Submitted the site URL to some search engines, but nothing seems to happen! How am I ever going to get that traffic you talk about?"

Yes, getting that initial traffic is not very difficult if you already have another established website. But what if it is your very first website? Here are five different ways to get started!

Before doing any of these make sure that your site does have something substantial to offer. Otherwise the site will just fall back into obscurity after an initial burst of traffic. What you need, is to turn your first set of visitors into evangelists who will talk about your site on forums and their blogs. If your site is just another "Me Too" site, this is not going to happen. There has to be some thing unique or different about your site. A good "Wow!" factor will also help!

Get Links
Get one or more established websites to link to you. If it is a well known site and you get featured at a reasonably prominent location on that site, you will get a quick flood of traffic. A blogger friend or some one with an established website can help you. If you don't have any one to help you, you will need to be a little creative. If your site is software related you can submit your product to one of the known software download sites.

Get Help from an On-line Community
Get involved at a related on line forum and talk about your interests. Make sure to follow the forum rules. Most forums will allow you to include a signature at the end of your post. Ensure that you also contribute something of value to the forum.

Write Articles
There are sites that accept articles for publication. Write a series of good articles about your field and submit it to such sites. Include information about your site at the end. You can even get articles written for you for a fee. Make sure that your articles are original and provide valuable information.

Issue a Press Release
This is probably the best method to get your site noticed. Create a good newsworthy press release and submit it using one of the on-line PR sites sites like prweb.com or PRNewsware.com. Again, you can get experts to create a good press release for a fee.

Do PPC Advertisements
Create PPC advertisements and use Google Adwords or Yahoo advertising network.

Pay per Click and PPC strategies will be covered next posting.

Related Post:

Ten Things You Should Do To Make Your Website Optimized For Humans and Search Engine Spiders!

Tips On How To Optimize Your Keywords

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Tips On How To Optimize Your Keywords

To get listed correctly in the search engines each page of your site that you want listed needs to be optimized to the best of your ability. Since the keywords that you decide to target will be used throughout the optimization process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?

Since the keywords you choose to optimize your pages with are so important we have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.

Think "specific keyword phrases" not "keywords ". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You stand a far better chance to rank well for specific phrases where there is less competition. The resulting traffic, since it is more highly targeted, should also be much higher quality too! Here's an example for a site selling shoes:

Try to think like your target audience. What would they search for when looking for the page you are optimizing? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimizing. Try asking a few friends and family what they would search for when searching for a site like yours.

Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.

You should develop a list of keyword phrases, following the tips on this page, for each page that you optimize for the search engines.

Related Post:

Why Creating a "Target Market Snapshot" Will Help You Develop Better Performing Web Pages
Ten Things You Should Do To Make Your Website Optimized For Humans and Search Engine Spiders!
Learn How To Create a Powerful Web Page Headlines

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